METHODOLOGY
Grounded judgement.
Purposeful action.
MR.E uses SIPDA to organise strategy and action, and Market Lens to assess value and change. Together, they bring your objectives, available resources and market evidence into focus — helping determine what is worth pursuing, when to proceed and when to step back.
S I P D A
Strategy · Intelligence · Position · Decision · Acquisition
A clear objective gives the work direction. Reliable intelligence informs our position. That position shapes the choices available, and considered decisions guide execution.
As information and circumstances change, we review the approach so that each action remains aligned with the objective.
Turn needs into a plan.
Build an advantage before negotiations begin.
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Define the Objective
Establish what you want to achieve and what you are prepared to commit.
Clarify priorities, resources, constraints and timing. Distinguish between what can be adjusted and what must remain non-negotiable.
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Establish the Facts
Gather and verify the information that matters to the decision.
Separate established facts from assumptions and information gaps. Identify what requires further investigation and where specialist advice is needed.
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Understand Where You Stand
Assess your readiness alongside market competition and the circumstances of the other parties.
Identify strengths, constraints and room to negotiate. Determine what can reasonably be pursued and how best to manage timing and pace.
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Weigh the Alternatives
Compare viable options and assess their value, cost and risk.
Set clear conditions for proceeding, price limits and criteria for walking away. Each decision should rest on a considered assessment of the trade-offs.
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Put Judgement into Practice
Translate decisions into communication, offers, negotiation and coordinated execution.
Respond to new information and feedback while maintaining agreed boundaries and pursuing an outcome aligned with your objectives.
MARKET LENS
Fundamentals
Signals
Behaviour
Fundamentals, ground value.
Signals, reveal change.
Behaviour, moves markets.
A property’s value must be understood within its location, supply and demand conditions, and actual trading environment.
Market Lens brings three perspectives together to assess value, identify change and understand the scope for a transaction.
Read the market first.
Then assess the property.
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The Basis of Value
Location · Land · Supply & Demand · Amenities · Holding Costs
Examine the location, transport and local amenities, supply and demand, and the property’s land, building and practical use.
Consider comparable transactions and holding costs to understand what supports value and what may limit future performance.
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Evidence of Change
Listings · Transactions · Pricing · Market Activity · Policy
Monitor listings and sales, available stock, the pace of transactions, price adjustments, and policy and planning developments.
Distinguish short-term fluctuations from sustained changes, assessing whether emerging evidence affects the current decision.
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The Drivers of Transactions
Expectations · Competition · Motivation · Negotiation
Observe seller expectations, buyer competition, agent communication and negotiation feedback.
Use verifiable information to understand the motivations, constraints and urgency of the parties involved. Assess the room for agreement and judge when and how to act.
FROM INSIGHT TO ACTION
Objectives set the criteria.
Evidence tests the choice.
SIPDA establishes what we seek to achieve, the resources and constraints involved, and how to act.
Market Lens tests whether an external opportunity merits attention and whether there is a sound basis for proceeding.
Together, they address four questions.
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Does it align with your practical needs and longer-term plans?
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Does the underlying value justify the price, costs and risks involved?
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Can funding, timing and transaction conditions be brought into alignment?
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Does the available evidence support proceeding, or is further investigation, adjustment or patience required?